The Invention of Lying

I wasn't too keen to watch The Invention of Lying (2009), and I'm still not too keen on my decision now. Yeah, it was alright, but the 5 out of 5 rating in the TV Guide? Totally un-called for.
The Invention of Lying takes a look at a world where everyone tells the truth...all the time. That means every single little thing is the cold hard truth, even advertisers have to say the truth about their product. But one day, a loser named Mark (Ricky Gervais) discovers something...the lie. He lies his way into fame and fortune, and everybody believes what he is saying. That's because they think he is telling the truth...which he is clearly not.
This film started off well, it was quite funny. But once the first twenty minutes were over, it got quite boring and flat, losing most of it's original charm. However, it was probably used as propoganda to show people what would happen if everyone told the truth. It would be a tough world to live in, now wouldn't it? I wouldn't say The Invention of Lying worked as a funny comedy, it was underwhelming and contrived, falling flat of the expectations set by it's top notch comedy cast. Unfortunate, because this could have been a cracker of a comedy.
4/10