Monday, May 21, 2012

Lame Trailer Clichés: They Don't Talk in Foreign Films

Due to racism (or something), we don't get many foreign films at Blockbuster, but some trailers for them occasionally pop up on the trailer disc. It seems that the trailer Gods have the same view of subtitles as Dannevirke does: subtitles are death. To solve that problem, they just don't let anyone talk in the trailers...or they throw in a few words here and there. A few examples:




The trailers for Sweden's Millenium trilogy are all extremely shitty, basically using the same scenes in a different way. I don't know what is worse, though: the fact that the characters don't talk so there's no subtitles or that creepy American trailer guy explaining everything to us. Seems a little lazy.


What the hell is this trailer? I sadly haven't yet seen The Skin I Live In but I know that this trailer is one of the most awful things ever.


It has a bit of talking, but not that much compared to the erratic cutting that makes this movie seem more exciting than it actually is. Let's not forget that this movie is 150 minutes of Javier Bardem dying, which isn't the most fun thing to watch.


Reasons this ain't no Twilight: they say more than three sentences in that trailer.


This starts out as The Skin I Live In then it descends into full scale Dragon Tattoo madness. Which is ironic because it is from the producers of that particular series.

In conclusion: Hollywood knows that foreign films are pretty good so they purposely stuff up the trailers for them. They bring out the big guns of Lame Trailer Cliches to do that: creepy trailer voice guy, the same drum music playing while we see some erratic editing, and title cards telling us everything that is going on. Long story short: foreign film trailers are the worst things ever.

24 comments:

  1. I actually get really disgusted by this practice of cutting dialogue out of non-English language film trailers (or, worse, only include English dialogue if the film happens to contain some. I recall the only word spoken in the trailer for "Amelie" is Amelie's name) to try and "hide" their origins. Who exactly are they trying to deceive? Most people interested in foreign-language films already KNOW where these films come from and aren't bothered by having to read subtitles... and the people who are bothered probably don't go to the cinemas that show these films in the first place, so they're not going to get suckered in by the trailer anyway.

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  2. I can guarantee that SKIN is a LOT better than that trailer lets on. It is actually better to know as little as possible about the film before seeing it matey!

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    1. I still don't know anything about The Skin I Live In after all this time, apart from the fact that the trailer makes my eyes bleed.

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  3. As Scott said, The Skin I live in is so much better than what was shown, you should see it!
    The foreign movie trailer situation is just sad....people are lazy and dismissive of anything not English-spoken!

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  4. I think it is a better situation in the UK, in regards to the trailers that are shown here, because we usually get trailers - at least in cinemas anyway - that have subtitles underneath. Then again, these are cinemas that usually show non-English language films on a regular basis.

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    1. Yeah, that's the same at our arthouse cinema. They don't show non-English films at the multiplex, anyway.

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  5. I agree with Diana and Scott about The Skin I Love In being a LOT better than that trailer. I hate that they never have dialogue either. It really ruins the vibe of the movie.

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    1. I think any film could be better than that trailer! Yes, it totally does ruin the vibe.

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  6. I actually like trailers with no talking at all. I am just so tired of hearing that same tired trailer voice in everything.

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  7. I actually liked The Trailer for "The Skin I live In" It didn't reveal the plot, and it gave me just enough of a tease to want to check it out. Plus it looked bizzare and I'm a fan of those kind of movies

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    1. It does have some interesting scenes in it, but just the way the trailer is put together is pretty dodgy.

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  8. Americanized trailers of foreign films are terrible. I often like seeing the international versions because they reveal a few things but not too much.

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    1. American trailers are terrible. What is with that?

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  9. I think too many people just have a aversion to subtitles for some silly reason

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  10. Ahaha but let's face it, who watches trailer for foreign movies? :) The solution is a movie like The Artist which is silent to begin with ;)

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    1. Haha, I was going to put that trailer in here ;)

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  11. The Skin I Live In trailer makes me laugh now. It's so ridiculous.

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  12. Nice observation and examples Stevee. I've come to the realisation that if a trailer is about 40 or 50 secs in and has no obvious need to avoid using dialogue and yet no words has been spoken then it has to be a foreign film targeted at an American, English-speaking audience.

    ...what do they expect: people to go to the film thinking they are going to hear English. What happens when the realisation sets in!

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You mustn't be afraid to dream a little bigger, darling.

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